Hi! I am Robin,

UX & Service designer of experiences that improve people’s lives

With over 10 years in designing successful human-centered experiences, understanding stories, emotions and expectations. Specializing in Strategy, Service design & UX and team building.
Today i work at Idean, before that on the future of publishing at Schibsted / Aftenposten, mobile payment with Meawallet, child education with Squla, keeping children in hospitals connected and more.
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Profile avatar in a nutshell

Me in a nutshell

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I am skilled at innovative concept & strategy work, which led me to help many startups and established companies to increase there user engagement & revenue. My focus is on action and translating visions into lean steps for tomorrow.

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Initiative taker

My entrepreneurial mindset keeps me alert and lets me think in opportunities & challenges. If one will show itself, I take action, lead and I am not afraid to fight for what I believe in. Though challenges, expand creativity & build character.

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UX & Service Designer

Design enables us to empower peoples lives as it can make the hard, easier. UX lets me connect with people and understand there challenges. I enjoy positively suprise users with delightful experiences.

The formule for success


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Ikigai - a reason for being

Make things that matters and create a positive impact

When I say design, I mean business

A valuable designer knows his/her business, it is about aligning the user goals with business goals. Balancing value and income for a bright future.

User experience design

Is about understanding the deep motivation behind the need and knowing what they are trying to achieve.

Then design a delightful journey that goes beyond their expectations, by thinking a head.

Creating successful services

By starting with WHY, connecting with users on purpose and making educated data driven decisions to provide real value that will enrich and simplify their lives.

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5 steps process

From post-its to tested hypothesis

User experience design process
Using methods as Design sprints, Design Thinking and Human Centered design. Then implement using Lean and a mentality of “Done is better then perfect” which will help our teams to create impactful products with low costs & resource waste.

Aftenposten, the biggest premium newspaper of Norway and fight for the survival of in-depended journalism

Lead UX & Product designer
Web, iOS, Android, Social Media
At Aftenposten i am working on concept and current product development. Looking beyond our core products and exploring new ways to deliver the news and business models to support independent journalism. I joined Aftenposten to design for a market that is under great pressure, as i believe in-depended journalism is one of the pilars of society. Helping them with user-centered innovation and introducing lean working methods.
Projects are run with a hypothesis driven design approach and lean mentality. We are working with MVPs to validate idea's in the early stages using quantitative and qualitative user testing. Together with the PM (in 2015), we re-imagined the publishing for the future (2018). We translated this future-forward concept into lean actionable steps, which we could start implementing right away.
Never assume, always question. As what works for someone else, might not work for you.

Today we are building slowly towards our vision of 2018, we have achieved major steps both in front page technology as well as personalisation.

Running many different lean experiments, allowed us as a small team to make iterative changes to our products that have increased usability, engagement and revenue.

Selected projects
  • A vision & strategy for the future of publishing, as guiding roadmap
  • Won Google funding for a news concept for the young generation (16-28)
  • Brand identity facelift with new design tool kit
  • Re-imagining the business model and communication strategy for 2017
  • Redesigning the web, iOS and Android app
  • 15% increase in the conversation rate by rethinking the sales funnel (first release)
  • Growing design culture in Schibsted, by organise UX lunches and co-working days here in Oslo
  • + some secret projects.

Squla’s is an online learning platform for kids, successfully combining fun and education

Lead UX designer & Product designer
Web, iOS, Android
This is a project close to my heart, a way to empower children (age 4-12) to learn by having fun and prepare for their final exams. I was re-hired to help them with the user interface & user experience design, the first time was when they just started.

We redesigned the platform during multiple months with the internal team of illustrators and creative managers. We worked on game design, education formats, app design, product value communication, conversion optimalisation and much more.
Idea’s and hypotheses were quickly visualised and tested using rapid prototyping. We used various formats like sketches, wireframing, clickable image & html prototypes. Keynote was used for the projects that needed rough animation.
Against all odds. We found out that kids preferred slower, simpler UI over "smarter" ones.

A beautiful redesigned product was the result of good team work. A brand facelift combined with user experience and emotional design to establish a deeper connection between the user and Squla.

Besides design i was able to help speed up concept development by representing the user and visualising ideas quickly. But also helping the team to work using the lean method.

Selected achievements
  • Complete platform redesign, resulting in increased usability and user engagement Casestudy | Website
  • New educational learning formats and games
  • Checkout funnel conversion optimalization. The research and redesign turned checkout times of 10 to 30 min, into under a 1 minute
  • Concept & strategy for the new iOS app, an unique mission driven experience
  • Keynote demos to gain new partnerships, supporting plans to expand outside the Netherlands

Startup Real Time Stats is a cross-platform analytics suite for contact centers, delivering actionable insights at your finger tips

Lead UX designer, Service designer & Creative Director
iOS, Android, Web
Real Time Stats is a contact center statistics server that makes it possible to create custom dashboards for any device in real time based on Genesys data.

I was hired to help the startup turn their technical product, into a human-centerd dashboard solution that contact centers can depend on anytime, anywhere. Making the technical, practical so to say. Projects for brand identity, their website and internet marketing strategy followed.

Running multiple design workshops together with the team to understand their technical solution and the daily lives of the type of end-users in the contact centers.

Mapping out their workflows to identified the core needs and challenges. Helped us creating solutions that weren't in the market yet. Using rapid prototyping and testing to create the first demos and identified the model of the end product.

Establishing the different end-users and what makes their work lives easier in the beginning, enabled us to design for each specifically. Which resulted in a fast and structured product creation.

A very interesting project with many angles and backed by a great team of people. We turned a high quality technical server into human-centered cross-platform product. Making this startup ready for the world.

Selected achievements
  • Turned an amazing technical solution into a human-centered product solution Casestudy
  • A cross-platform and device product, available in both white-label and tailored design
  • Complete brand identity design & strategy
  • Website with content strategy Casestudy | Website
  • Analog promotion material for events
  • Internet marketing and SEO (search engine optimalisation) strategy

How is it to work with me, see what clients & colleagues are saying

I worked closely with Robin on some major UX re-design projects at Squla. I found Robin to be of tremendous value to quickly iterate on complex projects. His lives and breathes UX and manages to align the people around him towards a common vision effectively and efficiently switching effortlessly between conceptual discussions and delivering high fidelity prototypes. I recommend Robin to any company looking to improve their product.

Peter Hofstede

Chief Product Officer at Squla

Robin is a rare versatile user experience and interaction designer. In terms of production, further to his creativeness, he can carry larger complex project entirely on his own including programming. He is structured and efficient. He always keeps himself updated on the newest technology He runs effective meetings. He listens, challenges, involves and delegate. I hope i will work with him again!

Ole Andreas Sandbo

Head of Innovation at Schibsted
Norge Abonnementsmedia

View more on LinkedIN

Others companies i have worked for

as Lead UX, Service designer and Creative Director

Project i have done for these companies View casestudies